Twitter Chat with ManageFlitter
Blog

Mireille Ryan, CEO of the Social Media Marketing Institute and founder of Social Intelligence HQ, was invited by ManageFlitter to be interviewed on a Twitter Chat and then a Facebook Live. Below are the questions and answers from the Twitter Chat and the video of the Facebook Livestream.
Facebook Live Replay:
ManageFlitter interview between Mireille Ryan and Madelyn Sklar from Social Intelligence HQ on Vimeo.
Twitter Chat:
Madalyn Skylar was the interviewer on the Twitter Chat for ManageFlitter. All answered had to be under 140 characters.
Q1) Let’s start with the basics - What is an online community or ‘tribe’? #SocialROI pic.twitter.com/EeeDwMhwIT
— ManageFlitter (@ManageFlitter) 4 July 2017
A11 People have always felt a need to belong. Whether culturally, politically, religiously or socially, people want to connect #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017
A21 The internet has enabled people from all over the world to connect online & become part of a digital tribe #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017
Q2) ‘Your community is the single biggest asset to your business’. How true do you believe this to be and why? #SocialROI pic.twitter.com/NEvZgNqWKY
— ManageFlitter (@ManageFlitter) 4 July 2017
A12 This is absolutely true. Your tribe are the people who get you, who become your biggest advocates and buy from you #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017
A22 They feel your passion, they understand your mission, they want to learn from you and follow your example #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017
A32 They also want to engage and interact with other members of your tribe so they don't feel alone in their journey #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017
Q3) How would a new brand or personality begin to grow their tribe on Social Media? #SocialROI pic.twitter.com/GUDj8rNLVP
— ManageFlitter (@ManageFlitter) 4 July 2017
A1/3 First you need to understand your vision. If you cannot clearly articulate it for yourself, others will not be able to connect with it
— Mireille Ryan (@MireilleRyan) July 4, 2017
A2/3 Define who your tribe is. If you try to speak to everyone, you will find you will speak to no-one #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017
A3/3 You need understand your tribe's pain points & create content that answers their questions. Be giving of your time & energy #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017
Q4) What steps can you take to effectively lead your tribe on Social Media? #SocialROI pic.twitter.com/4BmyxxLHAA
— ManageFlitter (@ManageFlitter) July 4, 2017
A1/4 Firstly you need to be authentic – be true to yourself and who you are. Some leaders try to be someone they are not. #socialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017
A2/4 When many people are in your tribe, it is easy to get off track. Drive the conversation and keep your tribe focused on the mission.
— Mireille Ryan (@MireilleRyan) July 4, 2017
A3/4 Always seek feedback from your tribe. Ask them questions to find out how you can best help them #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017
A4/4 Most importantly, lead by example. By being the example of what your tribe wants to be, they will want to emulate you. #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017
Q5) How do you drive engagement to ensure your tribe keeps coming back for more? #SocialROI pic.twitter.com/w2JRCYpYoR
— ManageFlitter (@ManageFlitter) July 4, 2017
A1/5 Engage with individual members of your tribe. Build relationships with each member. Take time to do this each day #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017
A2/5 Look at how you can encourage your audience to work towards small goals and do shout outs to those who are working on them #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017
A3/5 Do regular online chats or livestreams to encourage your tribe to meet together and get to know each other #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017
Q6) Community is about building relationships. How do you help people connect with one another? #SocialROI pic.twitter.com/PqMKJeit1e
— ManageFlitter (@ManageFlitter) July 4, 2017
A1/6 Running a Facebook Group is a great way for tribe members to engage with you and the other members of the tribe. #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017
A2/6 Spotlight members of your tribe and share their comments and posts so members get to know each other #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017
A3/6 Provide an opportunity to meet in person. @Patflynn does this really well. Wherever he is, he has meet ups to connect with his tribe
— Mireille Ryan (@MireilleRyan) July 4, 2017
Q7) In what ways can you enable your tribe to become advocates of your business? #SocialROI pic.twitter.com/Ui24e95zBX
— ManageFlitter (@ManageFlitter) July 4, 2017
A1/7 Make them the heroes. Celebrate them, encourage them, love them. Then ask for their help to share your mission #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017
A2/7 Provide banners, tweets and other promotional material that you can ask your tribe to share with their followers #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017
A3/7 Invite your tribe to provide testimonials and reviews about your community or products or services and then reward them #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017
A4/7 If you have a product, create an affiliate program so your audience can be financially rewarded for sharing your product #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017
A5/7 Most importantly, be thankful. Thank you tribe continually for their help and support #SocialROI
— Mireille Ryan (@MireilleRyan) July 4, 2017