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Start with the why Blog

Start with the why

A friend of mine shared this video with me the other day and it has become my favourite business video.  

Simon Sinek, author of the book "Start With Why" explains the key element between a good company and a great company. 

A good company will communicate with their audience what they do, whilst a great company will communicate why they do it. Why are great companies more innovative, more profitable, command greater loyalties from their customers and employees alike and most importantly, repeat their success over and over again? 

At the moment, I am building new websites for 2 of my companies and we are using this concept of "starting with the why"  with how we use these websites to communicate with our clients.  

Enjoy this video with Simon Sinek!   



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