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How Can You Position Yourself As An Influencer On LinkedIn To Help You achieve Your Business Goals? Blog

How Can You Position Yourself As An Influencer On LinkedIn To Help You achieve Your Business Goals?

How can you position yourself as an #influencer on LinkedIn to help you achieve your business goals?

I have lost count of the number of people who are posting on #Linkedin about things that will get a lot of likes but does nothing to position them in their area of expertise & build their influence.

How do you position yourself as an influencer?

1) First understand what your area of expertise is. You might think this is a no brainer but I see a lot of people posting regularly about things outside of their area of expertise. Don't post the latest viral video just so you get lots of likes.

2) Understand your audience - what are their pain points & post about things that bring value to your chosen audience - valuable content that educates, motivates & inspires them.

3) Engage with your audience - influence is not a one way street so you need to connect with your audience, like and comment on their posts & share their content. Your goal is to build relationships.

4) Build a great network - LinkedIn allows us to build a great network like never before so look at those who are relevant to your industry & connect with other thought leaders.

Growing your influence requires consistency & time but the rewards are worth it.

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