How Can You Position Yourself As An Influencer On LinkedIn To Help You achieve Your Business Goals? Blog
How can you position yourself as an #influencer on LinkedIn to help you achieve your business goals?
I have lost count of the number of people who are posting on #Linkedin about things that will get a lot of likes but does nothing to position them in their area of expertise & build their influence.
How do you position yourself as an influencer?
1) First understand what your area of expertise is. You might think this is a no brainer but I see a lot of people posting regularly about things outside of their area of expertise. Don't post the latest viral video just so you get lots of likes.
2) Understand your audience - what are their pain points & post about things that bring value to your chosen audience - valuable content that educates, motivates & inspires them.
3) Engage with your audience - influence is not a one way street so you need to connect with your audience, like and comment on their posts & share their content. Your goal is to build relationships.
4) Build a great network - LinkedIn allows us to build a great network like never before so look at those who are relevant to your industry & connect with other thought leaders.
Growing your influence requires consistency & time but the rewards are worth it.