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Mireille is the CEO of the Social Media Marketing Institute, Founder of the Social Media Marketing Awards and an award winning entrepreneur, and speaker. In 2010, Mireille was named Australian Exercise Professional of the Year and her business was named 2011 QLD Personal Training Business of the Year. Mireille’s success led her to be featured on radio and in over 20 magazines around the world including Grazia, Prevention, Weight Watchers, Ultrafit, That’s Life and also was named in 2010 as Australia’s #1 Personal Trainer by Good Health. Mireille has over 50 000 followers on social media and regularly appears on podcasts such as Success Stalkers radio and was featured in the book “Picture Them Naked”, which shares the secrets of successful speakers.

When Mireille was CEO of her own company Health Guru Industries, she learnt first hand the importance of communicating through content and social media to reach her ideal audience. All the skills Mireille has learnt in the digital marketing space is as a result of needing to learn how to use it in her own companies. When other business owners saw Mireille’s success, they started asking her for her help.

Brands hire Mireille to help them discover their own brand voice and implement the principles of content marketing and social media strategy to drive traffic into their businesses and accelerate profits. Mireille consults with brands to keep them abreast of trends in the digital space.

Key Skills and Knowledge: 

  • Corporate Branding 
  • Social Channel Definition 
  • Content Calendar Planning 
  • Content Marketing Audits
  • Content Creation 
  • Social Media Strategy 
  • Email Marketing Strategy 
  • Marketing Automation 
  • Content and Social Media Training
  •  Dynamic social media speaker 
Mireille has spoken at conferences in Sydney, Melbourne, Adelaide, Brisbane and the Gold Coast an is a Genie on Geniecast. 



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